Team: Jared Sewchuran
DARG
I found that the Domestic Animal Rescue Group’s (DARG) advertising methods were monotonous and wouldn’t necessarily grab the viewer’s attention. In this brief my team member and I wanted to shock the audience as well as ensure that they knew that they were ready for the commitment of an animal. The advertisements compare animals to humans. This causes the message to have a strong emotional connection with the audience rather than the advertisement coming across as cliché and uninteresting. We also created a certificate that would be given to people who prove that they are ready to make the commitment (e.g. when a DARG employee does a check-up on the animals and their adoptees to find positive progress).
