A'ND
At Vega, we did something called Brand Challenge. This gives students the ability to work with actual clients and gain experience so that they can get used to working in the real world, with real briefs. This client asked my team and I to brand them and create a launch campaign for them. We decided to name them A’ND which stands for Appliances and Décor. The abbreviation clearly also looks like the word “and” which shows that there is more to come. This emphasizes the fact that the brand is innovative as it would only be an online brand and would be able to deliver anywhere in the country, even if your location does not have a street address. This unique selling point is what drove the entire campaign. We proposed placing mysterious boxes in unusual places around the country and creating hype before a big reveal to show what was in the boxes and what the brand was about.
