South Africa Day
Another campaign done for Brand Challenge: South Africa Day was an exciting new brand initiative that was due to be launched in November 2016. The brand aimed to uplift the country and various businesses in it. My team and I were required to create social awareness for this non-profit organisation. In doing so, we found that the brand needed their logo to be redesigned. South Africa Day originally wanted to target all South Africans, however, we challenged this and proposed that it would be best to target South Africans whose lives were most in need of change. We found that these people would be the ones willing to put the effort in to make the positive changes in the country.
